Yesterday, Popchips unveiled its new ad campaign “Worldwide Lovers”, in which worldwide D-bag Ashton Kutcher plays four different characters on a dating show. One of these characters is “Raj”, a Bollywood producer — which is basically Ashton in brownface, a sparkly blue sherwani, and a shitty accent.
I don’t think I need to explain why this ad is racist, but I wouldn’t mind an explanation of what the hell this has to do with Popchips. And believe it or not, this campaign cost $1.5M…and those lucky enough to live in Denver, L.A., New York, Phoenix, San Francisco, and Seattle would have been treated to outdoor ads as well.
Even more wack was the initial response Popchips released: “The new popchips worldwide dating video and ad campaign featuring four characters was created to provoke a few laughs and was never intended to stereotype or offend anyone. At popchips we embrace all types of shapes, flavors and colors, and appreciate all snackers, no matter their race or ethnicity. We hope people can enjoy this in the spirit it was intended.”
This ad isn’t about RACE, people….it’s about SNACKERS! Of all um, “shapes, flavors and colors”….especially pervy, pathetic, Indian snackers! So if you’re offended…just stop that right now!
Writer Anil Dash has been very active in responding to the ad campaign, outlining next steps and documenting his correspondence with the company.
It looks like all the tweets and criticism paid off, and Popchips pulled the ad and apologized. Founder and CEO Keith Belling wrote on the company site: “We received a lot feedback about the dating campaign parody we launched today and appreciate everyone who took the time to share their point of view. Our team worked hard to create a light-hearted parody featuring a variety of characters that was meant to provide a few laughs. We did not intend to offend anyone. I take full responsibility and apologize to anyone we offended.”