Its no surprise to anyone that AzN is new to the Non-Profit game. And with any new profession, comes an entirely new set of lingo. Granted, this stuff applies to most professions, especially ones that use terms like: strategy, workplan, campaign plan, and influence stakeholders… a lot (and I mean A LOT). So we’re talking advocacy, lobbying, advertising, whatevers.
I had one term dropped on me just the other day: “Inside/Outside”, as in, working an angle from the inside while also bringing in folks from the outside to help? Confusing? Yes. There’s more? Of course. Check these out (courtesy of Cbruhs) and let me know what you think any of them mean. A few definitions (accompanied by our own interpretations) will follow next week, unless it’s too much of a heavylift (oops, did I just give the first one away?). And please, add your own to the lingo list!
blue sky it
look at the whole animal
eat the whole elephant in one bite