Now, I understand many of us enjoy a refreshing dill pickle now and again, but this is just grody.
From the latest advertising campaign by Heeb Media for Guss’ Pickles in New York state. Given that this is an ad produced by a Jewish agency, for a Jewish kosher food business, and currently featured in a Jewish publication (Heeb Magazine), would it have been so out of the question to use a Jewish model as well?
So why’s it gotta be a naked Asian Chick? I’m just sayin’ — with such an identity-specific demographic, the creators had to make a pretty intentional creative choice here. And I’m not even gonna get into the whole Jewish guy-Asian girl thing right now. I’ll just point out the tastefully rendered juice dribbling down her chin and her need to be shirtless in order to consume a vegetable. Thanks Guss/Heeb Media, in addition to absolutely ruining my appetite for pickles, you’ve made it unlikely that I can ever comfortably eat one in public again. Thanks a lot.