I never thought this would happen. But the Coogi sweater is back. The movement so far is small, infinitesimal even. But a few hipsters I’ve seen in Echo Park and Brooklyn have led me to believe the wave is starting and won’t end. I’m not sure if its been the slow brainwashing of an entire generation of kids that were raised on Nick at Nite reruns of The Cosby Show.
Or it could be the Notorious B.I.G. biopic that came out in 2008…
Or blogs like ROCK DAT COOGI! that promote the proliferation and fashionability of Coogi sweaters through stealth photography of modern day examples of Coogi wearers. But the Coogi line is still up and alive: Shop Coogi.
And all I know is, I kinda want the trend to end, but I can’t help but enjoy it while its still strong… Cause when we see fools like this rockin’ the Coogi, what’s next? Zack Morris phones and TLC clown hats (again)?